
Entrepreneur Soundoff!
Your first source for UNvarnished, politically-INcorrect information about how to launch a startup and manage a profitable small business!
Podcast host, Randal Wimmer, is a serial entrepreneur who has stepped on EVERY landmine in the startup minefield, at least once and some of them more times than he cares to admit! However, these hard-learned lessons were instrumental to his success.
Randal's companies have made hundreds of millions of dollars in revenue, been listed on both the INC 500 Fastest Growing Companies List and the Washington Tech Fast 50 List on multiple occassions, and culminated in successful market exits. Randal is also the author of the Amazon Bestselling book, GOOD ENOUGH! To Launch Your Company. (Author website: RandalWimmer.com )
Presently, Randal is helping aspiring entrepreneurs launch successful companies. He helps people avoid the "franchise trap" by providing entrepreneurs with franchising alternatives with all the benefits of a franchise and none of the royalties, constraints, and hassle. ( ReadyforRevenue.com ) He helps GovCon companies rapidly grow in the FedGov contracting space. ( GovernmentContractingAcademy.com ) Plus, he helps startups and small businesses obtain the corporate credentials to achieve market penetration and rapidly grow. (ISOCertificationGroup.com )
Entrepreneur Soundoff!
46-Manage Your EFFORT...Not Your Time!
"Just putting in time" doesn't cut it for anything that really matters...and this holds especially true for entrepreneurship. In most companies that I worked, it was taboo to shut your office door. Why? The boss couldn't tell if you were looking appropriately engaged in your work.
When I was the CEO, I actually encouraged my team to shut their doors so they could focus better. Was I concerned that they weren't working hard? Absolutely not. Here's why. In a small business, you can't coast or "phone it in." As soon as you take your hand off the sausage-making crank, everybody knows!
However, here is the shocking news...launching a successful company doesn't take any more time than any other professional job. If you're a white-collar professional, then you know you're not working a 9-to-5 job. You have a responsibility to "produce results."
Here's the real difference between being an entrepreneur and an employee...although the TIME requirement may be the same, the EFFORT and FOCUS are not! Launching a company means that there are things that MUST get done and it doesn't matter if it takes you 40 hours or 400 hours to complete them. Coasting or phoning it in doesn't get things accomplished.
BUT...here's the unexpected great news! If you train yourself to be 100% focused when you're working on your company, then you can launch your dream company while you keep your day job and normal income!
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