"Just putting in time" doesn't cut it for anything that really matters...and this holds especially true for entrepreneurship. In most companies that I worked, it was taboo to shut your office door. Why? The boss couldn't tell if you were looking appropriately engaged in your work.
When I was the CEO, I actually encouraged my team to shut their doors so they could focus better. Was I concerned that they weren't working hard? Absolutely not. Here's why. In a small business, you can't coast or "phone it in." As soon as you take your hand off the sausage-making crank, everybody knows!
However, here is the shocking news...launching a successful company doesn't take any more time than any other professional job. If you're a white-collar professional, then you know you're not working a 9-to-5 job. You have a responsibility to "produce results."
Here's the real difference between being an entrepreneur and an employee...although the TIME requirement may be the same, the EFFORT and FOCUS are not! Launching a company means that there are things that MUST get done and it doesn't matter if it takes you 40 hours or 400 hours to complete them. Coasting or phoning it in doesn't get things accomplished.
BUT...here's the unexpected great news! If you train yourself to be 100% focused when you're working on your company, then you can launch your dream company while you keep your day job and normal income!
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